What is ChatGPT and how can businesses effectively use it?

What is ChatGPT and how can businesses effectively use it?

When artificial intelligence (AI) and research company OpenAI launched ChatGPT on November 30, 2022, nobody could have predicted the disruption it would cause. Within the first five days, more than one million users logged in, and within two months, ChatGPT reached 100 million users, making it the fastest-growing online platform in history


ChatGPT’s influence is already being felt across all industries, including Utah’s educational institutions, and businesses are also eager to explore how ChatGPT can improve their workflow. If you don’t want your business to be left behind, here’s what you need to know about this new technology.


What is ChatGPT and how does it work?

ChatGPT is a powerful program for communication. Designed to understand and respond to human language, its responses mimic how humans interact. Using ChatGPT feels like chatting with a knowledgeable and friendly human: ask questions, and it will provide relevant and coherent answers.


At its core, ChatGPT is designed to understand and generate human-like text based on the input it receives. It works through a two-step process: pre-training and fine-tuning. During pre-training, ChatGPT learns from a massive amount of text data available on the internet. This data includes websites, articles, books, and various other sources that cover a wide range of topics and writing styles. Through analysis, ChatGPT learns the intricate patterns, grammar, syntax, and semantics from this data, enabling it to generate coherent and contextually relevant responses. 


After pre-training, the model undergoes a fine-tuning process. During this phase, it is trained on specific tasks and data sets curated by human reviewers. These reviewers follow guidelines provided by OpenAI to make the model more accurate, safe, and useful. Fine-tuning allows ChatGPT to specialize in various applications, such as translating language, providing writing assistance, and answering questions.


Does ChatGPT have limitations?

Even though it has access to a vast amount of internet data, ChatGPT’s database is limited up to 2021 as of this writing. Therefore, it cannot provide answers or information beyond that year. Moreover, if a user asks an ambiguous question, ChatGPT will not request clarifications but instead attempt to guess the intended meaning, leading to unintended answers.


Furthermore, ChatGPT isn’t perfect and can generate incorrect or inaccurate responses, especially if there is misinformation about a particular topic. Although its answers may sound accurate, it’s still crucial to double-check the information, especially if you’re dealing with esoteric topics or updates beyond 2021.


How can I use ChatGPT in my business?

Despite its limitations, ChatGPT remains highly useful for businesses looking to leverage AI to stay competitive. Here are several ways you can use ChatGPT to level up your business:


  1. Automate your customer service: Customer service is now commonly handled by bots. Use ChatGPT as your smarter, friendlier, and faster customer service representative. It can handle inquiries, tailor conversations for different customers, answer FAQs, and scale up to handle increased customer demand.
  2. Create content for your business: ChatGPT can generate copy for various purposes, such as blogs, social media posts, print ads, and video scripts. However, users should still double-check the output for accuracy, factualness, and relevance.
  3. Assist in research and analysis: Utilize ChatGPT to research market trends, competitors’ services, and other crucial business information. But remember to cross-verify its output to ensure accuracy and timeliness.
  4. Translate copy to other languages: Easily translate your business materials to target global markets without language barriers.
  5. Generate reports and summaries: Accelerate the report and summary creation process, and provide valuable insights for business owners faster than traditional methods.


Embracing AI early allows companies to adapt better to the changing landscapes of business and technology. By incorporating ChatGPT into your business’s system, you can improve efficiency, enhance customer experiences, save costs, and make data-driven decisions.


If you want to use ChatGPT for your business but are unsure how to proceed, don’t worry. Our IT experts at NetWize here to guide you in maximizing ChatGPT’s strengths and avoiding its pitfalls. If your business is in Salt Lake City or nearby, feel free to contact us today.

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